Red Lobster Making Efforts to “Right the Ship” in 2025

Last year was a tough year for Red Lobster, and those who enjoyed eating at the restaurant. The company filed for bankruptcy and closed many locations around the country.  

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A new CEO was hired to help get the restaurant out of the financial gutter it found itself in. The Morning Brew shares that Damola Adamolekun told CNN that one promotion contributed in a major way to the company's money issues. 

The “Endless Shrimp” promotion cost the company millions of dollars because the response was bigger than expected.    

Adamolekun says that the shrimp deal wasn’t the only factor of course. He says another major issue was when Tahi Union obtained 49% of the company and the work environment went south. They also cut costs, which hurt the product that was being served. 

One more issue the company faced was relationships with their seafood suppliers were severed after many years, and new ones were established which cost the company a lot more money. 

So, what is the plan with new leadership established? Adamolekun says that customers will see new food options on the menu in the coming year. Lobster bisque and grilled mahi among them. 

The company is also working on improving the overall experience that customers will have when they decide to eat out. Adamolekun has experience in making restaurants more enjoyable for customers.  

He ran P.F. Chang’s and helped them increase their sales by nearly 32%.  

If you are a fan of Red Lobster, it seems they are making the efforts to earn your business again. Which honestly is refreshing. There are a lot of companies and businesses out there that offer more excuses for their poor service or results than looking at how they’re doing their business. 

It sounds like it’s at least worth visiting again in the new year to see if Red Lobster is getting it right again or at least getting close to that.