I'll be up-front with you, I'm still waiting on the other shoe to drop as the Minnesota Timberwolves are making a serious push at winning an NBA Championship. But until that happens I want to enjoy the ride, and it seems like the rest of the world has finally noticed our star, Anthony Edwards. I saw a social media post about him being the next face of the NBA, and I agree with most of the post.

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The post I saw came from Derrick Harper of Atlanta, Georgia and he seemed to hit the nail on the head with his thoughts.

I hope you all are observant enough to see a marketing campaign in real time? Notice your time line is full of Anthony Edward's now?
LeBron is on the way out and the NBA has to protect a near $100Bn brand. So they can't afford a year with a gap of America's favorite.
It was going to be Ja, but he blew it, and now #AntMan has fit the spot.
If you want to see how all of the internet traffic has been purchased to point to AntMan, wait to see how your page shifts over the next week.
Then again, this is for the people who understand marketing.
The NBA spends $100M+ to program AntMan as the face of the league while protecting a $100Bn brand.
He is likeable, funny, can really hoop, and stays out of trouble so you can sell him to the parents for their kids to follow. A good product is easy to market.
Sit back and watch how a legendary brand is built. He will surpass everyone in front of him in reach on all NBA owned channels.
Going to love watching it. They are putting on a marketing clinic in real time.
I teach my business clients all the time. Your product is really easy to promote if it's a good product. The better it is, the more money you throw behind it.
Marketing works better when the player is playing lights out while being a media darling like Ant Man.
No tattoos, Cut braids, Clean cut, Witty, Explosive, Leader, Fearless... EASY SELL.
His toughness and heart will make the older fans respect him so that gets them excited, while his athleticism and grit makes him a hit with the youth.

Derrick isn't alone in his thoughts about Anthony Edwards, TV analysts like Charles Barkley are also gushing over the Timberwolves and Anthony Edwards.

It seems that the world has finally taken notice of Edwards, and if he can lead the Timberwolves to a berth in the NBA Finals his status in Minnesota as one of the all-time best will be cemented. But there's still a lot of really tough basketball to be played.

What do you think is Anthony Edwards the new face of the league?

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